We always talk about online engagement, comments, email open rates, click-through, time on page, bounce rate, etc. in the context of content marketing. But we don’t ever really talk about the other side of engagement– we never talk about asking great questions to our readers. IMHO, asking (good) questions is one of the best ways to learn about your audience, discover what’s broken and drive engagement.
You are probably facing a huge student loan debt from law school, which may exceed $100,000. How are you possibly going to pay off this size debt? Your first impulse may be to charge as much money as you possibly can to your clients. However, this would be a major error in judgment for many reasons.
Let me save you the trouble. It’s not going to happen, and it’s not a good use of your time to chase it. The become-a-thought-leader-handbook deserves its own little spot on the bookshelf right next to your Rosetta Stone CDs and other awesome ideas that aren’t worth your time.
The phrase legal tech is nothing new. It refers to legal technology/software that helps law firms with such things as practice management, document storage, billing, accounting and e-discovery. If you Google legal tech, “The LegalTech Trade Show” pops up, an event put on by ALM several times a year to introduce lawyers to new technology.
By Preston Clark An Interview with Jay Bilas, Esq. So it turns out that Jay Bilas, the Jay Bilas, basketball analyst, ESPN commentator, and former Duke hoops standout, also happens to be a licensed attorney and Of Counsel at Moore & Van Allen, PLLC in Charlotte, N.C. It also turns out that Jay Bilas is… Read more »
As the end of summer arrives and the buzz of football season begins, I thought I’d dust off this interview from last year. Go Seahawks! This interview was originally published February 12, 2013. Over the past year, I’ve written a series of articles featuring lawyers who found success outside the legal profession– or at least outside the traditional… Read more »
I don’t typically post videos, but this short is worth a watch. It’s a two minute video by Ira Glass. He discusses a concept called the “gap” which many of us have faced at one time or another in our careers. It’s great perspective for entrepreneurs or anyone just getting started in a new field… Read more »
Full Disclosure: I only made it to the first day of #LegalTechSW, but tuned into Twitter (#LegalTechSW) thereafter. Here’s a recap of today’s pitches, in the order they presented ======================== (UPDATED 4:13PM: Winner is #CloudL) #legaltechsw and the first price goes to #CloudL Congrats! — Pieter Gunst (@DigitalLawyer) August 17, 2014 ============================================== The room is… Read more »
First, here are two things I won’t pitch: (1) A Business to consumer (B2C) solution; and (2) A legal referral network. What I will be pitching is a business to business (B2B) solution. Before I tell you what, let me tell you why (and why not B2C). Business to consumer is hard! Ask LegalZoom and… Read more »
A few days ago I posted here about how Kaplan, Inc. never secured the @Kaplan twitter handle. Apparently, Kaplan, Inc. (@KaplanLSATPrep) had never even contacted @Kaplan… until last night.