Ease Your Workload by Appointing Technology as Your Second Chair in Class-Action Lawsuits

Although hundreds of class-action lawsuits are filed annually, this field of litigation remains a mystery to most practitioners. Moreover, the time, energy, and financial resources required for class-action litigation pose a major barrier for attorneys and law firms that might otherwise be interested in this practice.

Growing your practice is the goal, but so is handling more litigation while still operating practically and efficiently.

Leveraging technology for more effective marketing — as well as forming a partnership with leading class-action attorneys — provides a solution to this dilemma. Through marketing, partnerships, and tech, attorneys could gain a foothold in class-action litigation. The result: growing their practices without overextending their workload or finances.

Grow Your Practice Without Increasing Your Workload

My firm has become involved in class-action suits concerning flooring retailer Lumber Liquidators, seed maker Syngenta, and laptop manufacturer Lenovo.

We’re a small firm that doesn’t have the resources to serve as lead counsel in any of these cases. However, by finding the right partner firms and by using technology (social media in particular), we’ve been able to engage class representatives and play a role in these cases. Technology has also helped minimize the impact of these cases on our overall workload. If we can do it, then you can, too.

Leverage Social Media to Spread the Word

Americans today are overloaded with marketing messages; most aren’t concerned with lawsuits that don’t pertain to them. So when it comes to class-action suits that affect a large portion of U.S. consumers or major companies, lawyers must work to deliver more digestible and meaningful information.

In the past, the options for spreading information about potential litigation were few and far between. Now, social media platforms like Facebook, Twitter, LinkedIn, and Pinterest make this information not only more consumable, but also more interesting and shareable. Plus, these platforms provide unprecedented access to the behavioral and demographic data of their users. Facebook’s advertising interface, for example, helps us place information about our lawsuits in front of those who have stakes in the matter.

For practitioners, this means greater exposure to potential clients. Every like or retweet infinitely expands content reach. Considering that a firm’s estate planning, real estate, or commercial litigation clients might be potential class representatives, email blasts and social media posts allow law practitioners to ethically reach these audiences. In turn, clients stay aware of potential cases they or others could be associated with.

Technology, especially social media, allows lawyers to identify potential class-action clients either through targeted marketing efforts or through communication with existing clients. Once a client is engaged, the practitioner can also use technology to delegate casework to more experienced counsel in class-action litigation.


Put Clients’ Needs First by Delegating

With the complexity and reach of class-actions suits, no one lawyer or firm can do it alone. To work efficiently and grow your practice while simultaneously putting the clients’ interests first, you must partner with other attorneys.

Clients don’t often have reliable resources for locating lawyers who can cater to their needs. But shouldn’t those within the industry be advising what’s best for the case? No one is in a better position to know an attorney’s skills and reputation than other lawyers.

To assist in connecting our mass-tort and class-action clients with attorneys who are qualified to handle a particular case — and through our association with the American Injury Attorney Group — we have access to a network of leading trial lawyers nationwide. We can reference a lawyer’s experience, contact information, and other data to help find the right co-counsel for our clients’ needs.

The result: Our clients have stronger representation, ideally facilitating better outcomes for their cases.

Earn a Fee Without Overextending Yourself

An obvious concern of bringing lead counsel into a class-action case is discerning how to generate a fee from a case developed through your efforts, but handled primarily by another lawyer. In class-action cases, you’ll have opportunities to work on the case on your client’s behalf. If your co-counsel serves as leadership on a case, additional opportunities for work may exist. This will allow you to participate in the case, but it should also give you the ability to do so without straining your workload.

More importantly, you can be confident your client is taken care of while you serve either that client or others in areas where you have more experience and ability.

Work and Collaborate More Effectively

Work on a class-action case often involves collaborating with and coordinating the schedules of co-counsel. For our firm, a top priority is maintaining proper protocols to handle, manage, organize, and maintain documents among the participating attorneys, some of whom are located in differing states. In the cases where our participation is minimal, it’s also important to maintain documents and other information pertaining to our clients’ cases. For us, cloud-based solutions are usually the best option, especially systems that allow for customized data sets.

Although security issues may seem inherent in cloud systems, firm-specific servers can actually be less reliable. For one, you never know who has access to which documents. Can the local technician who set it up gain entry? Passwords tend to be a problem, too. Do all lawyers involved know better than to make their passwords “password” or the names of their children?

We also look for software that can customize, manipulate, tag, and report on our data sets. In the end, most cases will involve a specific set of documents; access and functionality allow us to more efficiently and effectively stay up to speed on a case and keep our client informed.

As most law practitioners know, it’s virtually impossible to coordinate schedules between busy lawyers often located in different cities and time zones. This inefficiency can delay litigation and strain the case as a whole. Fortunately, free schedule-coordinating tools like Calendly, Sunrise, and Doodle can ease scheduling woes from the start by eliminating back-and-forth email threads.

Class-action work can be intimidating to those who aren’t experienced in it. By disseminating case information on social media, building a network of partnerships, and capitalizing on other tech solutions, you can get involved in these types of cases and grow your practice without increasing your workload. Most importantly, you can help new and existing clients by connecting them to the best lawyers for their cases.

My firm has become involved in class-action suits concerning flooring retailer Lumber Liquidators, seed maker Syngenta, and laptop manufacturer Lenovo. 

About Anthony Johnson

Anthony Johnson is the founder and CEO of American Injury Attorney Group. American Injury Attorney Group is committed to raising awareness of potential claims for people harmed by dangerous drugs, defective metal-on-metal hip replacement devices, semi truck accidents, product recalls, and other personal injury cases caused by the negligence or fault of another. Prior to becoming an attorney, Anthony worked in SEO and web development, Internet startups, and finance.