Posts Categorized: Marketing / SEO

Discussion of the latest trends in legal marketing, from SEO to content to Google Plus.

What’s Your “Professional” New Year’s Resolution for 2014?

Do you have a professional New Year’s resolution for 2014?  The question was posed this week via G+ by Bretton Hollis Barber, and many of us took to the Lawyers on G+ Community to answer the question. I’m not sure if it’s technically too late to be announcing a New Year’s Resolution, but I’ve finally… Read more »

My 2013 Year in Review

2013 is drawing to a close, and with that comes my end of the year reflections, and predictions for 2014. 2013 was a great year for TheLawInsider.com— it’s the best we’ve ever had in terms of traffic, but much more significantly, it’s been the most engaged readership we’ve ever had in terms of comments and… Read more »

Shake and the Disruptable Gaps of the Legal Industry

The disruption of the legal industry is found most prominently within the gaps. The big-shot criminal defense attorney doesn’t wake up in a cold sweat for fear his industry is collapsing at the hands of a tech start-up. Where technology makes its biggest impact on the profession is in the world of legal documents and… Read more »

Social Media and Criminal Investigations

In recent years, law enforcement professionals have become much more reliant on social media platforms such as Facebook, Twitter, Instagram, and Google Plus to investigate and solve crimes, with some tactics producing real results. RECENT LEXISNEXIS STUDY A recent study by legal research organization LexisNexis surveyed approximately 1,200 law enforcement professionals on their use of… Read more »

Still Blogging?

I launched TheLawInsider.com three years ago. I had no idea what I was doing when I started, and have only a slightly better idea now. But I keep on doing it. At first, I published to attract potential clients with “how-to” articles. Then I thought the blog should be a platform for legal analysis, and legal… Read more »

Google Plus, We Have a Problem

Does Google Plus Help Drive Traffic? For the record, I’m a huge fan of Google Plus. I’ve written articles in support of the platform in recent months (here and here). And in spite of what I’m about to write, I remain extremely impressed with the level of community engagement and interaction on Google Plus, and I… Read more »