Innovation and multimedia have pushed companies and their employees in becoming digital geniuses. Companies are now regularly engaging directly with the public on social media, increasing online presence. Twitter, LinkedIn and Facebook are just some of the sites used by businesses granting them access to unlimited connections and contacts. This instant connectivity on social media… Read more »
Posts Categorized: Marketing / SEO
Discussion of the latest trends in legal marketing, from SEO to content to Google Plus.
Google recently announced an impending algorithm update that seeks to minimize the impact of “doorway pages” in search results. Will your firm’s website be affected? Here’s what you need to know. Defining a doorway page First, Google’s definition of doorway pages is far from clear. I believe most SEOs writing about the update are falling short… Read more »
From lawyer to tech start-up guru, and the undeniable thought leader for the SaaS movement in Silicon Valley, Jason Lemkin continues to build a following of founders, CEO’s and sales execs through his blog SaaStr. With the support of Storm Ventures, Jason recently wrapped up his first major event, SaaStr Annual, where 2,000 founders and execs met in San… Read more »
Updated: January 31st, 2015. This article was originally posted on November 11, 2013. This week it was announced that the Stanford Graduate School of Business, for the first time in its history, was sending more of its grads into tech than into finance. That’s a big deal. Just two years ago only 13% of students… Read more »
Law Insider wants your LegalTech articles… and we want them now! With the holiday season fast approaching, we know that you’re going to have some much needed downtime. But if you’re anything like us, after about 24 hours of downtime your creative juices will kick-in and you’ll be ready to start writing. So let us… Read more »
I had a couple of hours to kill last night and stumbled upon one of my all time favorites on Netflix: The Firm. This little clip reminded me of how I thought it would be after law school. (See clip below the fold) Law school was without a doubt the best investment I ever… Read more »
I don’t think anyone really likes Donald Trump (DT). I feel like that’s kind of his shtick. Relentless; unapologetic. He will run you over if you’re standing in between him and his goal. And while you might not like DT on a personal level, in a game of business-pick-up basketball, I bet you’d pick him first… Read more »
We always talk about online engagement, comments, email open rates, click-through, time on page, bounce rate, etc. in the context of content marketing. But we don’t ever really talk about the other side of engagement– we never talk about asking great questions to our readers. IMHO, asking (good) questions is one of the best ways to learn about your audience, discover what’s broken and drive engagement.
You are probably facing a huge student loan debt from law school, which may exceed $100,000. How are you possibly going to pay off this size debt? Your first impulse may be to charge as much money as you possibly can to your clients. However, this would be a major error in judgment for many reasons.
Let me save you the trouble. It’s not going to happen, and it’s not a good use of your time to chase it. The become-a-thought-leader-handbook deserves its own little spot on the bookshelf right next to your Rosetta Stone CDs and other awesome ideas that aren’t worth your time.