Posts Categorized: LegalTech

Let me ask you a question: art of the survey

We always talk about online engagement, comments, email open rates, click-through, time on page, bounce rate, etc. in the context of content marketing. But we don’t ever really talk about the other side of engagement– we never talk about asking great questions to our readers. IMHO, asking (good) questions is one of the best ways to learn about your audience, discover what’s broken and drive engagement.

What is Legal Tech?

The phrase legal tech is nothing new. It refers to legal technology/software that helps law firms with such things as practice management, document storage, billing, accounting and e-discovery. If you Google legal tech, “The LegalTech Trade Show” pops up, an event put on by ALM several times a year to introduce lawyers to new technology.