Posts Tagged: thinkhr

Let me ask you a question: art of the survey

We always talk about online engagement, comments, email open rates, click-through, time on page, bounce rate, etc. in the context of content marketing. But we don’t ever really talk about the other side of engagement– we never talk about asking great questions to our readers. IMHO, asking (good) questions is one of the best ways to learn about your audience, discover what’s broken and drive engagement.