We always talk about online engagement, comments, email open rates, click-through, time on page, bounce rate, etc. in the context of content marketing. But we don’t ever really talk about the other side of engagement– we never talk about asking great questions to our readers. IMHO, asking (good) questions is one of the best ways to learn about your audience, discover what’s broken and drive engagement.
Posts Tagged: thinkhr
Let me save you the trouble. It’s not going to happen, and it’s not a good use of your time to chase it. The become-a-thought-leader-handbook deserves its own little spot on the bookshelf right next to your Rosetta Stone CDs and other awesome ideas that aren’t worth your time.