Posts Categorized: Marketing / SEO

Discussion of the latest trends in legal marketing, from SEO to content to Google Plus.

4 tips to reduce legal risks on social media

Innovation and multimedia have pushed companies and their employees in becoming digital geniuses. Companies are now regularly engaging directly with the public on social media, increasing online presence. Twitter, LinkedIn and Facebook are just some of the sites used by businesses granting them access to unlimited connections and contacts. This instant connectivity on social media… Read more »

Darkening Doorway Pages in the Legal SERPs

Google recently announced an impending algorithm update that seeks to minimize the impact of “doorway pages” in search results. Will your firm’s website be affected? Here’s what you need to know. Defining a doorway page First, Google’s definition of doorway pages is far from clear. I believe most SEOs writing about the update are falling short… Read more »

The Lawyer Who Became the King of SaaS

From lawyer to tech start-up guru, and the undeniable thought leader for the SaaS movement in Silicon Valley, Jason Lemkin continues to build a following of founders, CEO’s and sales execs through his blog SaaStr. With the support of Storm Ventures, Jason recently wrapped up his first major event, SaaStr Annual, where 2,000 founders and execs met in San… Read more »

LegalTech Call for Articles

Law Insider wants your LegalTech articles… and we want them now!  With the holiday season fast approaching, we know that you’re going to have some much needed downtime. But if you’re anything like us, after about 24 hours of downtime your creative juices will kick-in and you’ll be ready to start writing. So let us… Read more »

What would Donald Trump do? (WWDTD)

I don’t think anyone really likes Donald Trump (DT). I feel like that’s kind of his shtick. Relentless; unapologetic. He will run you over if you’re standing in between him and his goal. And while you might not like DT on a personal level, in a game of business-pick-up basketball, I bet you’d pick him first… Read more »

Let me ask you a question: art of the survey

We always talk about online engagement, comments, email open rates, click-through, time on page, bounce rate, etc. in the context of content marketing. But we don’t ever really talk about the other side of engagement– we never talk about asking great questions to our readers. IMHO, asking (good) questions is one of the best ways to learn about your audience, discover what’s broken and drive engagement.