Posts By: John O'Connor

Darkening Doorway Pages in the Legal SERPs

Google recently announced an impending algorithm update that seeks to minimize the impact of “doorway pages” in search results.¬†Will your firm’s website be affected? Here’s what you need to know. Defining a doorway page First, Google’s definition of doorway pages is far from clear. I believe most SEOs writing about the update are falling short… Read more »

Lawyers: Your SEO is Your Lawyer

Not in the literal sense. I’m a lawyer, but don’t represent my SEO clients in court. However, what is a lawyer if not an advocate, a paid ally? The great litigators I know take on their client’s problems as their own. When a criminal matter makes news, who speaks out in favor of the accused,… Read more »